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What Do Buyers Want?

March 2007

Speed, safety, reliability...today's conveyor buyers want it all. And if they act fast, they're likely to get it.

% rating as important to very important

Reliability

97%

Functionality

95%

Purchase Price

90%

ROI

89%

Safety Features

84%

Availability

82%

Operating Cost

82%

Speed

82%

Noise Level

81%

When buyers were asked in a recent survey whether they were looking for speed, reliability, safety features or quiet operation, their answer was, in a word, yes. It's safe to assume that this isn't a population that's been agonizing over the tradeoffs between, say, speed and noise levels; the DC Velocity readers who answered the survey, which was conducted online last fall, have simply decided they want it all.

Not only do they want it all, but they also want it at a low price. When asked to rank various conveyor selection criteria, the survey respondents put purchase price and return on investments (ROI) near the top of the list, behind only reliability and functionality. (See chart above)

For more information, email us at sales@norpak.com or call 1-800-854-6054

 

Peter Bradley, "You Can Get What You Want", DC Velocity, Feb. 2007